The Region of York and in particular, Markham, Richmond Hill and Vaughan have a brand new station on the FM dial that provides great new music and most importantly, a focus on matters of local interest across all of its programming. Whether it is news for the Markham, Vaughan or Richmond Hill municipal governments or what is coming up in community events, 105.9 The Region will have the information people need about the neighbourhoods in which they live. For the first time, residents will be able to hear local weather and traffic and receive timely updates on news stories and current affairs that affect them most directly.
The station has been designed by residents through extensive research and reflects what listeners told us they most wanted in a dedicated local radio station. It is being brought to life by a team of dedicated and experienced broadcast professionals, the majority of whom live in the region. The primary focus of this station will be to reflect and celebrate the communities and to give a voice to the 1.5 million listeners that this station can reach (300,000 in Markham alone).
Broadcasting in English throughout the day, The Region will provide programming in the language most spoken in this area according to Statistics Canada. However, during the evening and on Sundays, The Region will provide programming that reaches out to New Canadians who have a mother tongue other than an official language. Mandarin, Cantonese, Tamil/Tanglish, Urdu and Arabic will be heard. But even within these programs, the focus will be on local news and information making all content specific to York Region. This is a first for this area and will provide residents with the kind of “meeting place” that a culturally-rich and diverse community requires.
The Region will reach out to charitable organizations, business and community associations as well local businesses to make sure that listeners can connect with all that York Region offers. As an example of this, The Region is pleased to announce its first partnership with Seneca College. As part of this agreement, The Region will be producing vignettes that celebrate the history, achievements and character of York Region. These will run throughout the programming day giving new and old residents a view of where the area has been, where it is now and where it is heading.
A combination of popular adult contemporary music, timely and necessary information, local news and community programming will ensure that 105.9 The Region is a “must listen” for people who live in York Region.